Skip to content


Publications in the name of “Business with a Cause”

The founder of this association has published the latest works during spring and summer, 2007. The most proximate and important publications towards the purpose of the association is mentioned here.

• Master Thesis

The main publication so far is “Sustainopreneurship – Business with a Cause. Conceptualizing Entrepreneurship for Sustainability.”, published at School of Management and Economics, Växjö University, May 2007. It is found here.

This thesis contains main references and conceptual development and introduces and tentatively defines “sustainopreneurship” in chapter three (this concept formulation was first academically introduced in a scientific research article published through VHU in 2006), followed by auto-ethnographic stories of the own venturing in chapter four, and contrasting these stories towards the proposed concept in the last chapter five, concluding that it stands the test as an explanatory force for the venturing, seeking a descriptive concept. The thesis is also found through the academic publication search engine Google Scholar.

• Conference Article – ISDRS 13th Conference 2007

Later on, as a direct sequel from the research-preparing Master Thesis, a conference article was presented at ISDRS, International Sustainable Develoment Research Society, 13th Conference, June 2007, at Mälardalen University, Västerås, Sweden.

Book Chapter

These two publications will merge and be published into a special report through Swedish Foundation for Small Business Research,, and an edited version of the conference article is included in a book project as a chapter through the same research foundation, that was published in mid-September 2008 in conjunction with the “Entrepreneurship Week”, a Swedish event tour, kicked off at the two day conference “Globalization, Innovation and Entrepreneurship– the 4 th International Entrepreneurship Research Award Winner Conference”. The book was edited by ÆREAS(i) founder’s academic mentor and tutor, this year’s winner of the FSF-NUTEK 2008 International Award for Entrepreneurship and Small Business Research, Prof Bengt Johannisson of Växjö University/Jönköping International Business School, and Prof Åsa Lindholm-Dahlstrand of Halmstad University. The title for the book is Bridging the Functional and Territorial views on Entrepreneurship and Regional Development” (synopsis of book linked), where the founder’s contribution is named Sustainopreneurship – Business with a Cause. The Promise of Creative Organizing for Sustainability” (click for abstract on chapter), and is focused on a gross list of emerging research questions to deepen the understanding for and knowledge of sustainopreneurship. See ÆREAS(i) newsblog for progress of the research.

• Conference Article – ISDRS 14th Conference 2008

In September 21-23, 2008, the 14th in the series of ISDRS conferences was held in New Delhi, India. The founder submitted an abstract and got accepted for presentation that presents a net list of research challenges boiling down from the gross list made above, the corresponding track as last year in Västerås on the 13th, “Entrepreneurship and innovation – a key for sustainable development”. The abstract of a prospective paper outlining further narrowing down of the research topic was titled “Towards a deeper understanding of Sustainopreneurship. Identifying core dimensions and aspects of Sustainability Innovations.” Unfortunately, due to lack of sufficient funding, the founder did not present the full paper and go to India, but worked as a significant pointer to what attracts interest and worth pursuing further insight into. See abstract on Sustainopreneurship Research group, where you can read/download the PDF abstract that was accepted for the ISDRS conference.

For full virtual library of the sustainopreneurship research done so far by the founder, there is an account over at Scribd here.

Wikipedia Article

Beyond the book chapter in September 2008, the time was found mature to write up the concept for a wikipedia article. From core parts defining the concept, and summaries of other central passages in earlier publishing, the article was published October 17, 2008 on

Wikipedia article - Screenshot

Wikipedia article - Screenshot

• Popular Publishing

Popular publishing is planned, first with eBooklets in PDF formats, and later on a fully published book with a working name;

“Sustainopreneurship – Business with a Cause.
The Whys, Whats and Hows of Entrepreneurship and Innovation for Sustainability”

– now ready to be authored and published, since all core elements and carrying ideas in the popular book have been academically documented and published – tried, conversed and tested. It is aimed for practitioners to support their business projects, and to inspire and provide a resource from where you can collect all the things needed for your team to move towards your sustainopreneurial success, for the benefit for you, your family and friends, your team and your world! A companion towards a sustainable world through sustainopreneurship.

• Authoring process of the popularization book
– through proactive crowd-sourcing with peer2peer reveiw

The authoring process of the popularization and further (applied) research on Sustainopreneurship will be conducted through a collaborative wisdom-generating process. The core academic material will be going through an “english-to-english” translation to increase accessibility, and will be published in blog article chunks, piece by piece. Blogs will be syndicated into the Author’s blog on ÆREAS(i) virtual home, Sustainopreneur’s Café as well, for communal conversation.

When the text has gotten this feedback, aggregative collection of text and pics will be done through a Book Wiki for final review. When editing and layout beyond this final touch has been done getting it into PDF adapted mostly for print media in the eBooklet PDF format, it will be published in full text through Scribd and syndicated for download over at the Sustainopreneurship Book Group over at the Café. Articles becomes eBooklets, eBooklets grows into Chapters, and Chapters together grows into full Book Parts, with all parts merged at last in an estimated ~500 page volume, published in the future.

To summarize the flow:

Blog > Community Review > Wiki > PDF eBooklet > Chapter > Book Part > Book

Welcome as a co-traveller on this Insight Journey!

——– • ——–

Important: Support the infrastructure – do you want to become a Founding Member?

Right now, this research and authoring is done through freelance research, only informally and loosely associated to Växjö University, School of Management and Economics, Entrepreneurship Research Profile, through a connection with Bengt Johannisson and the University where the MSc was completed. Currently, the founder of ÆREAS(i) lack funding (the Master Thesis was the final part of education, the conference article was funded through FSF in its first write-up, and the final editing conducted with the book chapter and the merge into a Special Report is not financed through there. This means that all is maintained and conducted independently by the author without external financial support).

Now that all went through and the book outlining next step in the research route is published, the research needs to take another step. In this chapter, there is a pointer to the creation of ÆREAS as a crucial means to organize and institutionalize sustainopreneurship research. In order to create an environment for further collective and collaborative conversation and wisdom, a research platform has been created through the virtual community, also mentioned in the final section of the book chapter as a way to move forward. In order to cover for administration, moderation and furthering the buildup of ÆREAS during its interim stages, and its associated working capital needs such as labour costs and overhead for the full infrastructure to leverage sustainopreneurship proliferatin through this “for-prosperity” association, your interim membership in the association would be highly appreciated.

This is a one time Founding Member’s fee, until the association gets revenue from other streams (when e. g. reaching a critical mass for dedicated and cherry-picked appropriate sponsorship and from future intended events such as the planned Sustainopreneurial Summit 2009, third quarter, where the association should be constituted). You become an Interim and Founding Member of the Association with this deed, get listed in the Founding Member’s Directory on this website, gets special recognition over at the community as Featured Member, your blog gets fed and notified through the association Twitter Account, and special announcements done through the Association Newsblog!

%d bloggers like this: